Escritura

Text should be understandable by anyone, anywhere, regardless of their culture or language.

Principios

Concisión

Simpleza

Address users clearly

Address users in either the second person (you or your) or the first person (I, me, or my), depending on which is suitable and clearest...

Address users in either the second person (you or your) or the first person (I, me, or my), depending on which is suitable and clearest for the situation.

Each form of address is recommended for the following contexts:

• Second person, "you" or "your": This conversational style is appropriate in most situations; as though the UI is speaking directly to the user.
• First person, "I" or "my": In some cases, this form of address emphasizes the user's ownership of content or actions.

Avoid combining first and second person

To avoid confusing the user, avoid using "me" or "my," and "you" or "your," in the same phrase.

Communicate essential details

Communicate only essential details so users can focus on their own tasks. Sometimes the most effective UI contains no text at all.