Then and now

Designing digital products used to be a linear process. For example: videogames. Once finished, you burned it into a CD and that was it. Nowadays, companies release unfinished games and use OTA updates to "finish" them.

The paradigm today is continuous development & delivery. Now you can get data from the final user almost immediately.

But there's much more to the design process: it's not just about delivering something. Most of our work happens before we even start building.

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Definition: The diverge-and-converge collaboration method has two stages: (1) a diverge stage, during which team members work independently to produce individual insights and (2) a converge stage, where they discuss the results of the diverge phase as a group in order to decide on some collective output.

This has been (...)

The Double Diamond

Double Diamond is the name of a design process model popularized by the British Design Council in 2005, and adapted from the divergence-convergence model proposed in 1996 by Hungarian-American linguist Béla H. Bánáthy. It suggests that the design process should have four phases: Discover, Define, Develop and Deliver.

Learn more:

Double Diamond


Recursos

The Diverge-and-Converge Technique for UX Workshops

Beyond the Double Diamond: thinking about a better design process model

How to think creatively using the double diamond framework | Hallam