https://www.youtube.com/watch?v=yY96hTb8WgI

What is HCD?

Human-centred design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors/ergonomics, usability knowledge, and techniques. This approach enhances effectiveness and efficiency, improves human well-being, user satisfaction, accessibility and sustainability; and counteracts possible adverse effects of use on human health, safety and performance. – Source: ISO 9241-210:2010(E)

<aside> 🤔 ISO 9241

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It sounds obvious, but it's not. Venimos de una época literalmente creada por ingenieros, con una forma de pensar y de acercarse a los problemas de forma racional, pero racional ≠ humano.

https://vimeo.com/106505300

Initial stages usually revolve around immersion, observing, and contextual framing in which innovators immerse themselves with the problem and community. Consequent stages may then focus on community brainstorming, modeling and prototyping, and implementation in community spaces.

Innovating for people: Handbook of human-centered design methods. (2012). Pittsburgh, PA: LUMA Institute, LLC.

Further, human-centered design typically focuses on integrating technology or other useful tools in order to alleviate problems, especially around issues of health. Once the solution is integrated, human-centered design usually employ system usability scales and community feedback in order to determine the success of the solution.

Matheson, G. O., Pacione, C., Shultz, R. K., & KlĂĽgl, M. (2015). Leveraging human-centered design in chronic disease prevention. American Journal of Preventive Medicine, 48(4), 472-479.

How to do HCD?

Phase 1: Observation

The first phase is all about observing the end-user, learning, and being open to creative possibilities. Your goal is to understand the people you’re designing for. Identify patterns of behavior, pain points, and places where users have a difficult time doing something—these all lend to tremendous opportunity. If you can, put yourself in their situation so you can see what their experience is, and feel what they feel.

Phase 2: Ideation

In this phase, you start brainstorming ideas with your team based on what you learned from your observations and experiences in Phase 1. Your goal is to come up with as many ideas as you can. As you’re coming up with ideas, stay focused on the needs and desires of the people you’re designing for. If you do this, your group’s ideas will eventually evolve into the right solution.

Phase 3: Rapid prototyping

In this phase, you’re going to quickly build a simple prototype of your idea. This makes it tangible and gives you something to test with the end-user. Don’t try to build a fancy high-fidelity prototype right now. IDEO is notorious for creating simple prototypes made out of cardboard. Ask yourself this: What can I spend the minimum amount of time building that will allow me to get user feedback as quickly as possible? The purpose of this phase isn’t to create the perfect solution; it’s to make sure your solution is on target.

Phase 4: User feedback

Get your simple prototype into the hands of the people you’re designing for. This is the most critical phase of the human centered design process. Without input from your end-user, you won’t know if your solution is on target or not, and you won’t know how to evolve your design.

Phase 5: Iteration

Once you get feedback from your users, use that information to fuel the changes to your design. Keep iterating, testing, and integrating user feedback until you’ve fine-tuned your solution. This may take a few rounds, but don’t get discouraged. With each iteration, you’ll learn something new. Once you’ve got your solution to a point where it’s ready to be used, it’s time to move on to the next and final phase.